The reason we encourage clients to incorporate video in investor relation campaigns is that it is simply the most powerful digital marketing tool available. It’s better for recall, it’s more persuasive and search engines love it. A professional interview can draw out plenty of information, which is why the interview format is so effective in relaying information to others.
An interview by itself shows that both parties are experts in their chosen niche, which means people watching or listening to the interview will consider the information being talking about as valuable. This video interview can then be placed on various video blogging or streaming websites so that it gets plenty of exposure for your business. The modern way of advancing this tradition of oral communication is through video blogging. Through interviews that can be posted online, people are simply able to capture knowledge in a very effective way. Our video marketing experience can help you be able to convey the knowledge to your targeted visitors as well.
The reason video is more persuasive than other types of content is the human brain requires emotional input to make decisions. And no technology is better at conveying emotion than video. In the span of the average 10 minute interview, our video marketing team can create about a dozen unique articles that can be placed on your website or linked to the interview itself. This gives you the valuable content that you need, which is SEO maximized, to help your site rank better while continuing to push you toward “Expert” status in your niche. Many visitors like to read these articles as they are playing the video, which means you also get the chance to keep them on your website longer. What’s the bottom line? You’re providing value to each targeted visitor. Video is the trump card in the hand of the search engine optimizer. Search engines are looking for signs that your content is engaging to determine if it is worth a high ranking. And nothing boosts engagement like video. Video pages send strong “Indicators of Relevance” to search engines, like Google, which boosts the search rank of your content.
Video Builds Trust & Credibility More Effectively. There’s something about seeing a person that connects us on a human level. It is the basis on which we build trust. Video enables you to be more “in sync” with your viewers, allowing you to reinforce your message with intonation, eye “contact” and phrasing that clarifies your intention. They can see you, share your emotions and develop a relationship with you.
Once our video marketing experts have both the interview online and the articles composed and ready to go, we can then syndicate the entire block of information that has been created about your business, product, or service. These articles can be spun to create unique content on many different video blogging platforms, e-mail marketing campaigns, and other online resources. This lets you have your information flood the internet and get people interested in what you have to say in a unique way… which helps you stand out from the crowd.
One of the best things about video content is that you can post it on YouTube. While video can dramatically increase your website’s visibility on the major search engines (Google, Bing, Yahoo), few businesses understand how to take advantage of YouTube, the world’s second largest search engine.
Depending on your marketing objectives, your videos can live either on YouTube or on your website. If your video is on YouTube, you can increase your brand’s visibility in search fairly quickly, but the traffic will go to YouTube. But if your video lives on your website, the traffic goes to your site, but it takes longer to build up your rankings and traffic.
An online interview is the best way to create valuable information that today’s online consumer really craves. This format can be used to generate interest in your business, cause people to find value in what you have to offer, and ultimately bring about new revenue streams through your video blogging efforts.
Video Vastly Improves Email Marketing Campaigns
Email marketing remains one of the most effective marketing tactics available. Marketers consistently rank email as having a higher return on investment than any other marketing strategy, followed closely by SEO.
But what if you could double or triple the effectiveness of your email marketing efforts?
That’s what video does: it increases email click-through rates by 200-300%, ensuring that your email campaigns get the highest ROI possible. If you’re ready to become an expert in your niche, then it’s time to see what our video marketing team can do with an online interview.
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