Social Media Marketing

Social Media Icons

Social media marketing is the process of gaining traffic or attention through social media sites.

Social media itself is a term for sites that provide radically different social actions. For example, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

Social media has drastically revolutionized the way organizations, communities and individuals communicate. The evolution of investor and public relations puts companies in the forefront providing a powerful communications platform.

Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.Facebook Twitter YouTube image

Many people perform searches at social media sites to find social media content. Social media often feeds into the discovery of new content such as news stories, and “discovery” becomes a search activity. Social media can also help build links that in turn support into SEO efforts. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

Many companies have discovered the incredible advancements social media provides to their investor relations. Maintaining an efficient social media campaign can provide incredible outreach – as an educated social media relations firm, OTC PR Group puts in every effort to expose each client to success in this platform.

Utilizing social media for investor relations is so critical among publicly traded companies that the U.S. Securities and Exchange recognized and issued guidance for the use of social media as a means of news distribution so long as investors are alerted to where the news would be released (Facebook, Twitter, blogs, etc.).

OTC PR Group not only knows exactly how to use social media to enhance an investor relations platform, we’re constantly tracking the progression and adapting our strategies to our clients’ advantage.

Our strategies use extensive arrays of social media platforms to make sure our clients are rapidly, accurately and powerfully presented to the public and company shareholders.

We fully utilize a strong network of partners, brands and media contacts to provide a valuable and unmatched communications strategy that reaches a vast audience. As a client, you have access to a team of experienced professionals who are dedicated to driving top-line results for your company.

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