Social Media Marketing

Social Media Marketing
Social Media Marketing

Social media marketing is the process of gaining traffic or attention through social media sites.

Social media itself is a term for sites that provide radically different social actions. For example, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

Social media advertising has drastically revolutionized the way organizations, communities and individuals communicate. The evolution of investor and public relations puts companies in the forefront providing a powerful communications platform.

Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.

Many people perform searches at social media sites to find social media content. Social media often feeds into the discovery of new content such as news stories, and “discovery” becomes a search activity. Social media can also help build links that in turn support into SEO efforts. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

Many companies have discovered the incredible advancements social media provides to their investor relations. Maintaining an efficient social media campaign can provide incredible outreach – as an educated social media relations firm, OTC PR Group puts in every effort to expose each client to success in this platform.

Utilizing social media for investor relations is so critical among publicly traded companies that the U.S. Securities and Exchange recognized and issued guidance for the use of social media as a means of news distribution so long as investors are alerted to where the news would be released (Facebook, Twitter, blogs, etc.).

OTC PR Group not only knows exactly how to use social media to enhance an investor relations platform, we’re constantly tracking the progression and adapting our strategies to our clients’ advantage.

Our investor relations firms strategies use extensive arrays of social media advertising platforms to make sure our clients are rapidly, accurately and powerfully presented to the public and company shareholders.

We fully utilize a strong network of partners, brands and media contacts to provide a valuable and unmatched communications strategy that reaches a vast audience. As a client, you have access to a team of experienced professionals who are dedicated to driving top-line results for your company.

Social Media Solutions With Hyper-Connectivity.

Whether engage in it or not: social media isn’t going anywhere any time soon. Implementing the right social media solutions is paramount for any successful marketing program. It’s a digital world out there, and with hyper-connectivity comes new technological ways to keep us socially linked. Yet, with new social networks continually being introduced, it can be daunting enough to keep up, let alone uncover where your business belongs in the expansive social world.

OTC PR Group combines social media solutions, public relations, investor relations and media relations into a powerful networking tool. We are an experienced firm with the financial knowledge as well as high familiarity and understanding of the investment community. Through our networks of dedicated and creative professionals, we provide a comprehensive Social Media Solutions strategy that benefits our clients and their investors.

Our investor relations firm teams have the enterprise tools and experience to get new customers and enhance the loyalty of existing ones.

A robust social media marketing plan will:

Social Media Solutions
  • Encourages dialogue with investors
  • Efficiently disseminates company news
  • Markets your brand on a global scale
  • Promotes transparency and trust
  • Allows for immediate and direct feedback
  • Builds loyalty and enhances investor outreach efforts

Your investors are on social media.

Regardless of what industry your company is in, your investors are using social media on a daily basis. It is important that you keep them engaged and connected to your brand so that you’re always their first option.

There are people searching for your company.

If your company is offering a product or service, you can bet that there are people talking about it and looking for companies that provide it. Our social media solutions service will help your business to join the conversation and generate new leads.

People are talking about your company on social media.

You need to listen to what your people are saying about your company on social media and respond to their concerns. Our social media management services focus on highlighting the positive aspects of what your company has to offer and responds sincerely to negative remarks.

Social Media Solutions Outlets: 

We use an extensive network of social sites to generate positive media on behalf of your company. Media outlets include:


Follow us on Twitter:

Follow us on Facebook:

Companies deserve expert social media solutions management.

Most business owners and marketing managers do not have time to manage all of their social media channels. Having a powerful investor and public relations campaign supported by strategic social media solutions initiatives is crucial in gaining investor and broker attention. The use of social media is radically changing the way our society communicates – and the investment community is no exception.


Leave a Reply

Your email address will not be published. Required fields are marked *