Raising Capital & Getting VC’s Attention

Raising Capital & Getting VC’s Attention is perhaps the most difficult challenge any entrepreneur faces, and for many, it’s unavoidable.

In today’s business climate, there are hundreds of ways to fundraise.

Here are rules to keep you on the right road to Raising capital & Getting VC’s Attention.

Establish clear, realistic goals. From day one, clearly state your objective. If you can’t explain your vision in concrete terms to potential investors, you can’t expect them to give you their money. Be realistic about what you are trying to accomplish. By laying out your plan in detail, you should confidently say what you can expect to achieve. Investors deserve transparency and truth. Your partnership must be based on trust — and only credibility can breed it. 

It is essential to make a good impression with a solid pitch presentation and corporate website, but it won’t guarantee funding. Credibility invokes confidence, which mitigates risk and opens wallets.

Raising capital & Getting VC's Attention

At OTCPRGroup, we encourage SmallCap, Biotech, Microtech & Cannabis companies you to follow these basic rules to get started:

Have a solid team in place. Any startup is only as good as its people. A robust, efficient, and success-driven squad is necessary. Recruiting people with sound reputations for honesty and integrity helps attract investments. After all, you are your team.

Focus on the “real” market. Exhaustive, in-depth market research is the only way to map a blueprint for success. Many early-stage businesses are too eager to start and set out in the wrong market. The best market for a new business is not always the biggest or the steadiest. You have to do your homework. There is no replacement for in-depth market research.

Market research can be tedious, but it is the bedrock of a solid business plan. You and your startup team should profile a variety of markets. That is the only way to determine the best fit for your business.

Get your name out there. The biggest irony in raising capital? It would help if you had some means to do it. Investors won’t know every detail about your project, so you must decide what essential information to deliver. Fortunately, the Internet is the best advertising medium invented and is always open for new business. The web is, without a doubt, the most powerful place to advertise. Even better, it’s cheaper than broadcast TV, radio, or print media. Social media can also be a boon, as reliable networking can help you connect directly with potential investors. That’s how you create the support network for your project.

Consider crowdfunding for validation. Crowdfunding is one of the best fundraising tools available for startups today. The concept is simple: You advertise your business on several dedicated platforms, and users vote with their wallets. A crowdfunding pitch can also be a good litmus test. You should consider tweaking your angle or business model if you don’t attract investors (or interested customers).

Ways to find and raise capital from Angel Investors

Choosing the right platform is paramount. Again, do your homework, this time in the form of due diligence of the companies managing your crowdfunding initiative. It would be best to verify the platform’s solidity and validity, including the track records of those running the forum.

Keep them close. Ultimately, your success will depend upon the credibility you’ve built and the connections you’ve established. A successful venture results from positive interactions between the business and its investors. Keeping investors in the fold will make them comfortable and confident about how things are run. Remember, they will keep the engine running, but only as long as they are sure you are moving in the right direction.

Raising Capital & Getting VC’s Attention

The road to raising capital can be a bumpy ride. But with the right approach, the right people, and the right funding avenue, it’s one worth taking.

OTC PR Group provides small-cap public relations services to build and maintain shareholder interest. 

We connect our clients with groups that invest, introducing our clients to experienced teams and communicating your business’s investment potential to secure funding under the best possible terms and conditions.

Call to learn more: 561-807-6350