Optimize your Website for the right keyphrases

Optimizing keyphrases

At OTC PR Group, using the tools in the Google Search Console offers valuable insights into your site’s performance. Optimize your Website for the right keyphrases to fix: low rankings and click-throughs. How to decide on the next step? What’s the best strategy to improve your SEO based on Search Console data? Should you improve low-ranking posts first or low-CTR positions?

Google Search Console offers tremendous information for Optimizing the right keyphrases for site owners. Companies can find out which pages don’t rank well or get few clicks.

We’re obsessed with speed! Faster websites are better for users and better for search engines. That’s why SEO experts spend a lot of time working out how to make our site faster. It’s also why we stay on top of the latest trends in browser technology and performance techniques—website design tips.

That’s all good, but while speeding up our site, we kept hitting a bottleneck — no matter how many things we tweaked, our CSS slowed us down.

So we thought about ways WordPress might handle CSS differently and better and devised a new, faster approach. If you want to squeeze every last performance drop out of your website, this is the thing for you!

Make sure you get the first step in SEO right!

That first step? Optimizing for the right keyphrases, of course! The key phrases you aim to rank for should contain your customers’ words. Imagine yourself selling dresses for gala events. In your marketing, you refer to these dresses as [gala dresses]. However, Google Trends shows people do not search for [gala dress]. They search for [gown]! You won’t get much traffic if you optimize for [gala dress]. So, make sure you target the right keyphrases. 

At OTC PR Group helps SmallCap, Microcap, Biotech & Cannabis companies using the tools provided in the Google Search Console which offers many valuable insights into your site’s performance. Optimize your Website for the right keyphrases to fix: low rankings and low click-throughs. For example: how often a page is shown, or how often people clicked on your website in Google’s search results. But, once you have a list of posts that could do better, how to decide on the next step? What’s the best strategy to improve your SEO based on Search Console data? Should you improve low ranking posts first, or low CTR posts?