When you think about how people find your company, it will become clear that blogging can provide an effective strategy to increase traffic and investor awareness. Build a Social Media Marketing Blog for Investors.
Social Media Marketing Blog for Investors
#1: Define Your Marketing Goal
At OTC PR Group, creating a social media marketing funnel is directly tied to your marketing goals. To begin, think of one marketing goal you want to accomplish. Starting with a single short-term goal is much easier than tackling long-term goals. Also, choose a realistic, measurable plan to identify whether you’ve reached it.
Examples of goals that would make a great starting point for a social media marketing funnel:
- If you’re launching a new business or acquisition, aim for a specific number of blog posts describing the latest company and the positive aspects of that sector.
- If you’re reaching out to new investors, focus on making a certain number of press or company updates for your first quarter of business.
- If you want to grow your investor audience, increase your rate of new subscribers from 8% per week to 10% per week.
#2: Publish Six Blog Posts to Create a Funnel to Support the Stake Holder Journey
After you identify your goal, you want to publish content that leads people toward that goal. To do that effectively, your content must cater to people at different stages in the funnel. Write two blog posts that support your goal at each stage: awareness, trust, and conversion.
Stage 1: Blog Posts That Create Awareness
To create awareness, consider blog posts that would attract new people to your brand and demonstrate what you can offer. Also, if your blog posts give people a quick-fix solution to a problem, you’ll earn enough trust for them to hang around and learn more.
In this first stage of the exposure process, these types of blog posts work well:
- Top resources post: Share your best resources with your audience.
- Product and guides: Share about and rank products and/or services that suit a specific purpose.
- How-to posts: Present a problem and demonstrate a solution (or many solutions) to that problem.
- Question-and-answer posts: Write a post in Q&A format to answer your readers’ burning questions about a product.
Stage 2: Your Prospect Wants to Know, Like, and Trust You
At this stage, the word “want” is essential. Marketers often assume that loyalty is hard-won. However, when you help people, they naturally want to like and trust you. Your prospect becomes eager to learn more and determine if you can help. The higher the price tag, the more content you’ll need.
Here are five blog post types that work well for building trust, likeability, and loyalty:
- Customer case studies: Share a customer’s experience to show readers how your business helped that customer.
- Expert interviews: You might ask an expert to give insight into an issue relevant to your readers.
- Inspirational and motivational stories: Tell a personal story to motivate and inspire your readers.
- Opinion pieces: Persuade readers to consider an alternative point of view by challenging conventional wisdom on an issue.
- Research breakdown: Analyze the takeaways from several current surveys or studies about a trend in your industry. Or summarize an industry report to help your readers understand how the information may affect them.
Stage 3: Your Prospects Are Warm and Ready to Take the Relationship Further
Conversion doesn’t necessarily mean asking for the sale. To illustrate, you might ask the reader to join your email newsletter so you can nurture the deal via email. However, it’s a myth that blog posts should never contain sales information.
You’re supposed to ask for the sale when you’re in business. It’s okay and necessary to communicate how you can help your audience. Focus on attracting and nurturing relationships 80% of the time, but you can focus on conversions with the other 20%.
Social Media Marketing Blog for Investors
Here are some types of blog posts that work well for conversions:
- Call the reader to action: Run a challenge that motivates your readers to take action. You can organize a formal challenge where readers must sign up to participate or an informal challenge designed to foster a sense of community.
- Invite the reader to enter a competition/giveaway: Promote a product or service by enticing readers to enter a competition by writing no more than 25 words about a given topic.
- Launch a new service or product: Write a blog post announcing a new product and explain how the product helps your customers.
Re-purpose Published Blog Posts to Create Social Media Marketing Collateral
After your six blog posts are published, break your posts down into smaller chunks you can use on social media. Create graphics, videos, and so on to support each piece of content as you roll it out.
Because you’ve started with blog posts, you can easily re-purpose the content in other formats on Facebook, Instagram, LinkedIn, Twitter, and other channels.
From the content in each example blog post, you can create social media content chunks such as the following:
- Why I dropped everything to found a tech startup: Behind-the-scenes video, inspirational quote graphics
- Create your content calendar in 7 days – Join the challenge: Lead generation ad with the downloadable document, live video Q&A for each day, and Facebook group for challenge participants.
- Small beginnings: Our content tech experiment has begun: Conversion ad with a call to action to purchase, a recorded video that demonstrates the product, an infographic that shows the product’s value
Creating the Right Amount of Content for Your Prospects
Depending on your product, prospects may take their time to make a purchase, especially if what you’re selling is at a higher price point. In that case, it helps to allow a longer lead time in your marketing campaigns. Your audience’s tolerance for information frequency will determine your lead time.
Social Media Marketing Blog
When you build a social media marketing blog funnel that supports a goal, you create more targeted and relevant content on your Smallcap, Biotech, Microcap & Cannabis blog and social media. Also, you can easily re-purpose your blog posts for your social media marketing.
Remember to create content for each stage of the shareholder journey and adjust how much content you post based on your knowledge of your product and audience.