Investor Relations Website & Search Engine Optimization is nowadays more important than ever.
Every PR specialist must understand the true meaning of SEO and its potential for growing an investor base for microcap & smallcap companies.
What is SEO?
Search engine optimization, or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.
It is also a great way to increase their websites’ quality by making them user-friendly, faster, and easier to navigate.
SEO can also be considered as a framework since the whole process has many rules (or guidelines), many stages, and a set of controls.
Why is SEO important?
In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day, looking for answers to their questions or solutions to their problems.
Search engine optimization is essential because:
The majority of search engine users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your website.
SEO is not only about search engines, but good SEO practices improve the user experience and usability of a web site.
Users trust search engines, and having a presence in the top positions for the keywords the user is searching increases the website’s trust.
SEO is good for the social promotion of your web site. People who find your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels.
SEO is essential for the smooth running of a big web site. Web sites with more than one author can benefit from SEO directly and indirectly.
Their direct benefit is an increase in search engine traffic, and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.
Investor Relations Website & Search Engine Optimization
SEO involves creating website pages in a way that satisfies keywords typed into a search engine so that users find what they’re looking for on the internet.
Google is by far the most popular search engine globally — using the most complex algorithm in the world — and SEO pros often refer to Google when speaking about search engines in general.
We’ll talk a lot about what Google “wants,” and some of it can seem detailed and complicated. But there’s a straightforward rule to keep in mind about SEO:
Google wants to provide the user’s best experience.
SEO isn’t about gaming the system. It’s about delivering value. If you want people to come to your website, you need a website that’s worth coming to.
Organic traffic driven by search engine optimization (SEO) is the largest source of website visitors to many websites. We take a comprehensive and dynamic approach to increasing organic traffic with powerful SEO strategies.
What We Do
We specialize in SEO, website design, and social media marketing and offer services in all other digital marketing aspects:
Email marketing, content marketing, video production, creative services, photography, reputation management, white label marketing, and more.
Our holistic approach to SEO and digital marketing has provided measurable results for our clients.
We collaborate with business owners and marketing managers to apply the best SEO and digital advertising strategies to achieve excellent results.
Our deep passion for digital advertising has driven us to thoroughly study and understand the various digital channels and properly leverage each channel’s power to meet our clients’ marketing goals.
Our investor relations program affords you the most significant coverage in developing stock support and higher market capitalization utilizing the largest and most popular database providers in the industry to take positions in your company stock.
These services have proven to help create and maintain strong relationships with a corporation’s investor base, increase stock visibility resulting in strong valuations in the marketplace for our clients.
From day one, you will be on your way to an effective and well-organized program with short-term results. By delivering effective communications and investor relation services.
OTC PR Group provides public relations services for publicly traded companies seeking funding, investor awareness, social media , Digital Advertising, press writing, and more for Smallcap, Microcap, Biotech and OTC-listed companies.