Investor Relations Website Design Tips

Investor Relations Website Design

Investor Relations Website Design for publicly traded companies have many considerations to think about and require additional features than a typical business website would.

Mobile Friendly investor relations website design, SEO, using relevant Social Media outlets that fit into the company’s IR strategy and keeping up with regulations and disclosure are all part of the list.

It’s not just the general public that locates you on the web to keep in mind; you must consider potential investors, current shareholders, analysts and journalists. It’s very important to have your investor relations website design section updated and in real time when it comes to press releases. Regulatory filings, financials and press release links should be in place ensuring that they are easily visible and categorized. Use the site, as a way to archive documents and presentations in chronological order –as it is helpful to the user to see context and history.

One should never forget that the IR section is an important marketing tool to educate, increase stock visibility and promote the company. A good investor relations website design should describe the company’s story and investment proposition clearly. It should feature important aspects such as milestones of the business, leadership and any other relevant information that can paint a picture in the potential investors mind of who the company is, where they are going.

Always try to maintain a corporate brand identity, this will ensure a seamless experience for the reader and end user – from colors and logos to the general look and feel. Use pictures, graphics, charts and videos and podcasts where possible – its easier to understand and we all know that, multi media is slightly more interesting than static words on a page!

Investor Relations Website Design and Mobile Devices

Investor Relations Website Design

Ensure the IR section is optimized for reading on any mobile or handheld device. Gone are the days when information is just viewed on desktops – now it’s laptops, tablets, smart phones and other devices.

Responsive vs. Mobile-Friendly Websites: What’s the Difference?

One of the more common requests we’re getting these days is for responsive website development and that’s a good thing because there are some great benefits to going with a responsive site. However, this also seems to be a common area of confusion. We’ll start by sharing some of the frequent misconceptions we encounter when talking to clients about responsive and mobile-friendly websites:

  • Only responsive websites work on mobile devices.
  • Every website needs to be responsive.
  • A mobile-friendly website is responsive.

 

So what exactly do “responsive” and “mobile-friendly” mean? Let’s take a closer look…

Responsive Design

A responsive website is one that responds (or changes) based on the needs of the users and the device (mobile device in this example) that they’re viewing it on. Here, text and images change from a three-column layout, to a single column display. Unnecessary images are hidden so they don’t interfere or compete with the more important information on the site’s smaller display.

If you are on a computer, you can tell if a site is responsive by reducing your browser’s window size from full screen down to very small. If the appearance of the text, images and menu change, as you get smaller, the site is responsive.

Key features of responsive websites:

  • Dynamic content that changes
  • Navigation is condensed
  • Optimized images
  • Correct padding and spacing
  • Reliant on mobile operating systems to function

 

Mobile-Friendly Design

A mobile-friendly website is one that is designed to work the exact same way across devices. This means that nothing changes or is unusable on a computer or mobile device. Features like navigation drop-downs are limited, as they can be difficult to use on mobile. And no Flash animation is used. The website is literally the same across the board, with no usability concerns regardless of the device on which it is being viewed.

Key features of mobile-friendly:

  • Static content that doesn’t change
  • Simplified navigation
  • Images display smaller
  • Not reliant on a mobile operating system to function properly

How to know which is right for you?

Well, we’re going to break it down for you with a helpful little checklist…

 

Responsive

You can achieve a more customized mobile experience with responsive design. However, it does require expertise, proper planning, and a bit larger budget.

Think about going responsive if:

  • A large majority of your web traffic is viewing your site from a mobile device – at least 35 percent
  • You have complex site content or features that are difficult to use on a mobile device
  • You plan on your website having a longer shelf life and want it to appear up-to-date for longer

 

Mobile-Friendly

You can achieve a consistent website experience across all devices with a simplified, mobile-friendly site. These sites may not have crazy features or functionality, but they just work.

Think about going mobile-friendly if:

  • You don’t have a huge mobile audience looking at your site on mobile – less than 35 percent
  • You have a simple site that is mostly text and image based, without complex functionality
  • Your image sizes are small, allowing for fast loading over mobile connections

 

Investor Relations Website Design and Search Engine Optimization

Investor Relations Website Design

Search engine optimization is nowadays more important than ever and it is necessary for every PR specialist to understand the true meaning of SEO as well as the potential it creates for every business.

What is SEO?

Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.

In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.

SEO can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.

Why is SEO important?

In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

Search engine optimization is essential because:

  • The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your web site or customers to your online store you need to in the top positions.

 

  • SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.

 

  • Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.

 

  • SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.

 

  • SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.

 

  • SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

 

Investor Relations Website Design and Social Media Considerations

Investor Relations Website Design

Consider the use of relevant social media and decide if it fits into the company’s IR strategy. Twitter, LinkedIn and other platforms can be useful to certain companies in communicating their IR message and relevant content to various audiences.

Be open to new and creative ways in which you can use investor relations to paint your company in the best light. Who would have thought ten years ago Twitter would be a useful medium to communicate investor relations content to relevant stakeholders?

Ensure that the visitor has the ability to leave personal contact information and to opt into an email distribution list to receive regular company news or updates.

Everyone has their own opinion on what makes a great Investor Relations Website Design. Keeping in mind that the IR section has important main functions, namely to keep information updated regularly, clearly labeled and easy to navigate through and in a format that is easy to understand. The presentation and execution of this can vary greatly. This is where working with an experienced IR firm can make this difficult job much easier.

At OTC PR Group we provide a full suite of investor relation’s services utilizing the latest web and SEO solutions coupled with relationship building processes to develop and maintain interest from your shareholder base. We work to build shareholder value by engaging with key-stakeholders and effectively following up and communicating your message, investment potential and corporate vision.

 

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