A good corporate video is one of the best ways you can bring visibility and corporate recognition. If you are a public company you can increase shareholder recognition with video. If you are not communicating your story with a corporate video whether it’s an interview style format or a well-developed commercial video you are missing out on what is a tremendous marketing tool. Online video has been gaining strength as a source for content marketing the benefits can be increasing shareholder recognition; increase sales, web presence, along with exposure to media.
A commercial video is the first chance to show the world exactly what your company is doing giving investors or potential partners the opportunity learn about your business and goals. Yet another advantage for preparing commercial videos from video production companies is that you can use the video for press release exposure and distribution. Videos have the ability to reach the right venues and create the right impact.
The reason we encourage clients to incorporate video in public relation campaigns is that it is simply the most powerful digital marketing tool available. It’s better for recall, it’s more persuasive and search engines love it. A professional interview can draw out plenty of information, which is why the interview format is so effective in relaying information to others. The exposure of video content continues to grow, and it’s more important than ever for investor relation professionals to develop an engaging video marketing strategy In fact, research has found that using the word “video” in an email subject line boosts open rates.
An interview by itself shows that both parties are experts in their chosen niche, which means people watching or listening to the interview will consider the information being talking about as valuable. This video interview can then be placed on various video blogging or streaming websites so that it gets plenty of exposure for your business. The modern way of advancing this tradition of oral communication is through video blogging. Through interviews that can be posted online, people are simply able to capture knowledge in a very effective way. There are different type of learners in this world, and when it comes to content, your goal is to gain exposure. You may be informing someone why they need your services, how they can use your products or when they will need your expertise. No matter what you sell, your basic content creation goals will all boil down to attracting a targeted audience.
As a top Investor Relations Firm we know one of the best things about video content is that you can post it on YouTube. While video can dramatically increase your website’s visibility on the major search engines (Google, Bing, Yahoo), few businesses understand how to take advantage of YouTube, the world’s second largest search engine.
Depending on your marketing objectives, your videos can live either on YouTube or on your website. If your video is on YouTube, you can increase your brand’s visibility in search fairly quickly, but the traffic will go to YouTube. But if your video lives on your website, the traffic goes to your site, but it takes longer to build up your rankings and traffic. That’s what video does: it increases email click-through rates, ensuring that your email campaigns get the highest ROI possible. If you’re ready to become an expert in your niche, then it’s time to see what a good video marketing team can do with an online interview. Learn More:
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