OTC PR Group is an investor relations firm specializing in comprehensive programs for micro-cap, small-cap and mid-cap public companies increase stock visibility in a range of industries. We combine knowledge of capital markets communications, and an unparalleled reputation for integrity and client service with evolving industry best practices to design and execute investor relations programs that help deliver long-term shareholder value.
We view each engagement as a long-term partnership opportunity, and a respect for management’s time. At the core of our client relationships are these underling principles:
We specialize in formulating and implementing comprehensive IR programs for micro-cap, small-cap and mid-cap public companies. Importantly, we excel at the three key components of IR services: effective investor communications, targeted investor outreach, and sound marketing strategies. Because no two companies are alike, and companies change over time, we design and implement programs that are tailored to specific needs, management philosophies, and desired outcomes.
OTC PR Group recognize that the ability to effectively reach investors and communicate the story – be it growth, value, turnaround, market leadership, new technology, etc. – in an impactful and consistent investor relation outreach program can significantly influence how a company is perceived and how its securities are valued. Because we strive to build long-term relationships, we invest the time to develop a deep understanding of each client’s business, sector and strategy. At the same time, we develop an appreciation of each client’s culture, and management’s goals and philosophies. The resulting partnership allows us to recommend and implement strategies to maximize the overall effectiveness of each IR program.
OTC PR Group is a complete financial public relations firm. Our unique and persistent market exposure techniques have consistently motivated the investor/brokerage community to take action on our clients’ stock offerings.
We Deliver Your Message
We will become your “total” Public Relations firm. As a result of our extensive experience with particular client’s needs, we’ve developed programs that meet your specific goals.
Many growth companies have great potential but no real retail buying. We have powerful systems of investor participation throughout the world targeting not only investors… we also market to stockbrokers as well by using all the latest digital and social marketing venues available.
Our program affords you the greatest coverage in developing stock support and higher market capitalization utilizing the largest and most popular database providers in the industry who can take positions in your company stock.
There’s a reason your inbox always seems jam-packed: e-mail marketing works. If you’re wondering why marketers seem intent on e-mailing you more and more, there’s a simple explanation: it works. E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. That’s because over 90 percent of all US consumers still use e-mail daily.
OTC PR Group helps to build your business and the awareness around it using our knowledge of Internet marketing and direct response email. We can help create and send highly personalized one-to-one email communications to subscribers and customers to build better relationships that result in increased awareness, shareholder and business growth.
OTC PR Group knows that just sending out a press release is not enough to ensure success with your investor relation plan. Our targeted approach will help you to identify the proper techniques to find, and use all available resources to develop the right message for your investor outreach efforts. We professionally manage every step for you. Our email marketing services include the planning and development stages of your email message, the execution and deployment of your campaign, managing deliverability, the tracking and analysis of your results.
We provide solutions for your needs based on your company profile and marketing goals. Through our in-house email lists and outsourced brokers we can produce highly targeted marketing programs. We will be able to logically explain to you all of the critical mechanisms required to create, launch and monitor the results of an effective Internet marketing plan.
The pace at which your company develops – and even your ultimate success – can hinge on your availability of capital, costs and on-going capital. We maintain relationships with many private investors as well as institutional sources for capital. In addition to presenting your company with sources, we provide an analysis of the benefits and risks that underline different finance options.
There are over 100,000 publicly traded companies in the world. In the US, less than 4000 companies are actively traded in NYSE or Nasdaq. There are another 15000 stocks that are traded over the counter. The majority of them are thinly traded. When the time comes to make an investment, stockbrokers and investors alike are swamped with decisions, choices and alternatives. Your company is lost in the shuffle – just another needle in the haystack, unless brokers and investors are familiar with your company’s name and business. The only way to build that familiarity is to put your company’s name, story and pertinent information in front of targeted brokers as often as possible. A well-organized, professional Investor Relations and Broker Network Program can help build the familiarity your company needs in order to get its share of attention in today’s competitive markets and increase the liquidity in your company stock.
We specialize in targeting qualified stockbrokers and investors who are actively seeking small cap investment opportunities. Our clientele are Public Companies, like you who are making a real effort to broaden their retail stockbroker and shareholder base with Real Retail Buying?
OTC PR Group can reach qualified and targeted stockbrokers for your company. Our experience has shown that a properly coordinated out reach program can attract attention and increase awareness. We have integrity and a high-quality database of stockbrokers and VC Groups who we are able to target for your company.
Social media marketing is the process of gaining traffic or attention through social media sites.
Social media itself is a term for sites that provide radically different social actions. For example, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Social media has drastically revolutionized the way organizations, communities and individuals communicate. The evolution of investor and public relations puts companies in the forefront providing a powerful communications platform.
Many people perform searches at social media sites to find social media content. Social media often feeds into the discovery of new content such as news stories, and “discovery” becomes a search activity. Social media can also help build links that in turn support into SEO efforts. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.
Many companies have discovered the incredible advancements social media provides to their investor relations. Maintaining an efficient social media campaign can provide incredible outreach – as an educated social media relations firm, OTC PR Group puts in every effort to expose each client to success in this platform.
Utilizing social media for investor relations is so critical among publicly traded companies that the U.S. Securities and Exchange recognized and issued guidance for the use of social media as a means of news distribution so long as investors are alerted to where the news would be released (Facebook, Twitter, blogs, etc.).
OTC PR Group not only knows exactly how to use social media to enhance an investor relations platform, we’re constantly tracking the progression and adapting our strategies to our clients’ advantage.
Our strategies use extensive arrays of social media platforms to make sure our clients are rapidly, accurately and powerfully presented to the public and company shareholders.
Whether engage in it or not: social media isn’t going anywhere any time soon. It’s a digital world out there, and with hyper-connectivity comes new technological ways to keep us socially linked. Yet, with new social networks continually being introduced, it can be daunting enough to keep up, let alone uncover where your business belongs in the expansive social world.
OTC PR Group works in partnership with the leading Social Media Marketing professionals in the industry to develop custom social strategies to achieve the greatest return on investment. Whether you are just getting started or need better results from your campaign, our networks can help. From creating branded profiles, to developing messaging and rich creative content, to building and enhancing your following, through analytics and conversion optimization, we will deliver the tools you need for success.
OTC PR Group combines public relations, investor relations and media relations into a powerful networking tool. We are an experienced firm with the financial knowledge as well as high familiarity and understanding of the investment community. Through our networks of dedicated and creative professionals, we provide a comprehensive Social Media Solutions strategy that benefits our clients and their investors.
The reason we encourage clients to incorporate video in investor relation campaigns is that it is simply the most powerful digital marketing tool available. It’s better for recall, it’s more persuasive and search engines love it. A professional interview can draw out plenty of information, which is why the interview format is so effective in relaying information to others.
An interview by itself shows that both parties are experts in their chosen niche, which means people watching or listening to the interview will consider the information being talking about as valuable. This video interview can then be placed on various video blogging or streaming websites so that it gets plenty of exposure for your business. The modern way of advancing this tradition of oral communication is through video blogging. Through interviews that can be posted online, people are simply able to capture knowledge in a very effective way. Our video marketing experience can help you be able to convey the knowledge to your targeted visitors as well.
The reason video is more persuasive than other types of content is the human brain requires emotional input to make decisions. And no technology is better at conveying emotion than video. In the span of the average 10 minute interview, our video marketing team can create about a dozen unique articles that can be placed on your website or linked to the interview itself. This gives you the valuable content that you need, which is SEO maximized, to help your site rank better while continuing to push you toward “Expert” status in your niche. Many visitors like to read these articles as they are playing the video, which means you also get the chance to keep them on your website longer. What’s the bottom line? You’re providing value to each targeted visitor. Video is the trump card in the hand of the search engine optimizer. Search engines are looking for signs that your content is engaging to determine if it is worth a high ranking. And nothing boosts engagement like video. Video pages send strong “Indicators of Relevance” to search engines, like Google, which boosts the search rank of your content.
Video Builds Trust & Credibility More Effectively. There’s something about seeing a person that connects us on a human level. It is the basis on which we build trust. Video enables you to be more “in sync” with your viewers, allowing you to reinforce your message with intonation, eye “contact” and phrasing that clarifies your intention. They can see you, share your emotions and develop a relationship with you.
Once our video marketing experts have both the interview online and the articles composed and ready to go, we can then syndicate the entire block of information that has been created about your business, product, or service. These articles can be spun to create unique content on many different video blogging platforms, e-mail marketing campaigns, and other online resources. This lets you have your information flood the internet and get people interested in what you have to say in a unique way… which helps you stand out from the crowd.
One of the best things about video content is that you can post it on YouTube. While video can dramatically increase your website’s visibility on the major search engines (Google, Bing, Yahoo), few businesses understand how to take advantage of YouTube, the world’s second largest search engine.
Depending on your marketing objectives, your videos can live either on YouTube or on your website. If your video is on YouTube, you can increase your brand’s visibility in search fairly quickly, but the traffic will go to YouTube. But if your video lives on your website, the traffic goes to your site, but it takes longer to build up your rankings and traffic.
An online interview is the best way to create valuable information that today’s online consumer really craves. This format can be used to generate interest in your business, cause people to find value in what you have to offer, and ultimately bring about new revenue streams through your video blogging efforts.
Video Vastly Improves Email Marketing Campaigns
Email marketing remains one of the most effective marketing tactics available. Marketers consistently rank email as having a higher return on investment than any other marketing strategy, followed closely by SEO.
But what if you could double or triple the effectiveness of your email marketing efforts?
That’s what video does: it increases email click-through rates by 200-300%, ensuring that your email campaigns get the highest ROI possible. If you’re ready to become an expert in your niche, then it’s time to see what our video marketing team can do with an online interview.
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