Category: Video Productions

Increase Investor Exposure with Youtube

Sep 13, 2016 by OTC PR

videoAt OTC PR Group we know in order to survive and grow, small business owners must overcome the hurdle of garnering business exposure. You need to Increase Investor Exposure with Youtube! The days of simply going public and putting out press releases about your business is long gone. Now small business owners and entrepreneurs must make considerable efforts to promote and get more exposure.

When it comes to increasing your brand’s presence online, then search engines and social media is where your focus should be. Video are often the top search results and are up to 50 times more likely to appear on the first page of search results. Search engines love fresh and engaging content because it’s likely to be consumed, shared and liked and video often tops the content list due to its social and engaging nature.

Video Productions at OTCPRGroup learn more:

In the past, written content was king. Today, you can attract stakeholder and customers who are more comfortable watching a quick video than reading through a long list of company press releases or a boring article. A well thought out video can also help you appeal to a broader demographic and extend the reach of your marketing efforts, seeing as people can share your video content on social media and reach thousands of friends, contacts and followers in an instant.

Nothing beats a creative YouTube video to captivate an audience. The exposure any company can get on this site is extraordinary. A statistic from YouTube states that viewers watch hundreds of millions of hours of YouTube videos every day. Each minute, an estimated 300 hours of YouTube videos are uploaded.

There are more than 1 billion users on YouTube and the number of hours each month that viewers are watching videos has been steadily increasing by 50% year over year. YouTube provides the best opportunity for your business message to reach millions of people that all have the potential of becoming prospective customers.

Creating and posting a YouTube video is a powerful asset to any online marketing strategy. The mass appeal and widely recognizable format makes it the perfect ground for staging a product or service. Any business can benefit from YouTube’s video suggestions and shares. This benefit of using YouTube in video marketing efforts is undeniably successful in this regard alone.

YouTube videos are very easy to share online. This makes integrating them into any social media strategy plan just as simple. By distributing YouTube videos on other popular media sites such as Facebook, Twitter, LinkedIn, StumbleUpon, and Reddit, your business exposure can instantly increase exponentially. Social media and video is the new SEO that’s why we incorporate it in our PR campaigns. Social media adds social proof to your video because if people are prepared to share it on their networks, it bolsters confidence in your company and product.

 OTC PR Group provides a full suite of investor relation services utilizing modern technologies coupled with long lasting relationships and relationship building processes to develop and maintain interest from your shareholder base. We work to build shareholder value by engaging with key-stakeholders and effectively following up and communicating your message, investment potential and corporate vision to Main Street, Wall Street and the media.

Let us  help bring your company to the forefront of the investment community.

For more information on our services contact us today at  561-807-6350

Email: corp@otcprgroup.com

 

Increase shareholder recognition with video

Feb 23, 2016 by OTC PR
Increase shareholder recognition with video
Increase shareholder recognition with video

A good corporate video is one of the best ways you can bring visibility and corporate recognition. If you are a public company you can increase shareholder recognition with video. If you are not communicating your story with a corporate video whether it’s an interview style format or a well-developed commercial video you are missing out on what is a tremendous marketing tool. Online video has been gaining strength as a source for content marketing the benefits can be increasing shareholder recognition; increase sales, web presence, along with exposure to media. The statistics speak for them selves in fact take a look pertinent data from http://www.videobrewery.com/blog/18-video-marketing-statistics

 

A commercial video is the first chance to show the world exactly what your company is doing giving investors or potential partners the opportunity learn about your business and goals. Yet another advantage for preparing commercial videos from video production companies is that you can use the video for press release exposure and distribution. Videos have the ability to reach the right venues and create the right impact.

 

The reason we encourage clients to incorporate video in investor relation campaigns is that it is simply the most powerful digital marketing tool available. It’s better for recall, it’s more persuasive and search engines love it. A professional interview can draw out plenty of information, which is why the interview format is so effective in relaying information to others. The exposure of video content continues to grow, and it’s more important than ever for investor relation professionals to develop an engaging video marketing strategy In fact, research has found that using the word “video” in an email subject line boosts open rates.

 

An interview by itself shows that both parties are experts in their chosen niche, which means people watching or listening to the interview will consider the information being talking about as valuable. This video interview can then be placed on various video blogging or streaming websites so that it gets plenty of exposure for your business. The modern way of advancing this tradition of oral communication is through video blogging. Through interviews that can be posted online, people are simply able to capture knowledge in a very effective way. There are different types of learners in this world, and when it comes to content, your goal is to gain exposure. You may be informing someone why they need your services, how they can use your products or when they will need your expertise. No matter what you sell, your basic content creation goals will all boil down to attracting a targeted audience.

 

One of the best things about video content is that you can post it on YouTube. While video can dramatically increase your website’s visibility on the major search engines (Google, Bing, Yahoo), few businesses understand how to take advantage of YouTube, the world’s second largest search engine.

 

Depending on your marketing objectives, your videos can live either on YouTube or on your website. If your video is on YouTube, you can increase your brand’s visibility in search fairly quickly, but the traffic will go to YouTube. But if your video lives on your website, the traffic goes to your site, but it takes longer to build up your rankings and traffic. That’s what video does: it increases email click-through rates, ensuring that your email campaigns get the highest ROI possible. If you’re ready to become an expert in your niche, then it’s time to see what a good video marketing team can do with an online interview. Learn More:

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