Category: Social Media Solutions

Build a Social Media Marketing Blog for Investors

Jun 13, 2017 by OTC PR

If you think about the ways people find your company it will become very clear that blogging can provide a effective strategy to increase traffic and investor awareness. Learn How to Build a Social Media Marketing Blog for Investors.

Learn How to Build a Social Media Marketing Blog for Investors
Learn How to Build a Social Media Marketing Blog for Investors.

Are you using your blog for business?

Wondering how to combine blog posts with social media content to increase shareholder awareness?

In this article, you’ll discover how to use blog posts to create social media content at every stage of your marketing funnel.

#1: Define Your Marketing Goal

At OTC PR Group we know that creating a social media marketing funnel is directly tied to your marketing goals. To begin, think of one marketing goal you want to accomplish. Beginning with a single short-term goal is much easier than tackling long-term goals. Also, choose a realistic, measurable goal so you can identify whether you’ve reached it.

Here are a few examples of goals that would make a great starting point for a social media marketing funnel:

  • If you’re launching a new business or acquisition, aim for a specific number of blog posts describing new business and the positive aspects of that sector.
  • If you’re reaching out to new investors, focus on making a certain number of press or company updates for your first quarter of business.
  • If you want to grow your email subscriber list, concentrate on increasing your rate of new subscribers from 8% per week to 10% per week.

#2: Publish Six Blog Posts to Create a Funnel to Support the Stake Holder Journey

After you identify your goal, you want to ensure you publish content that leads people toward that goal. To do that effectively, your content must cater to people at different stages in the funnel. For each stage, write two blog posts that support your goal at each stage: awareness, trust, and conversion.

Stage 1: Blog Posts That Create Awareness

To create awareness, think about blog posts that would attract new people to your brand and demonstrate what you can offer. Also, if your blog posts give people a quick-fix solution to a problem, you’ll earn enough trust for them to hang around and learn more.

In this first stage of the exposure process, these types of blog posts work well:

  • Top resources post: Share your best resources with your audience.
  • Product and guides: Share about and rank products and/or services that suit a specific purpose.
  • How-to posts: Present a problem and demonstrate a solution (or many solutions) to that problem.
  • Question-and-answer posts: Write a post in Q&A format to answer your readers’ burning questions about a product.

Stage 2: Your Prospect Wants to Know, Like, and Trust You

At this stage, the word “want” is important. Marketers often assume that loyalty is hard-won. However, when you help people, they naturally want to like and trust you. Your prospect becomes eager to learn more and figure out if you can help. The higher the price tag, the more content you’ll need at this stage.

Here are five blog post types that work well for building trust, like-ability, and loyalty:

  • Customer case studies: Share a customer’s experience to show readers how your business helped that customer.
  • Expert interviews: You might ask an expert to give insight into an issue that’s relevant to your readers.
  • Inspirational and motivational stories: Tell a personal story to motivate and inspire your readers.
  • Opinion pieces: Persuade readers to consider an alternative point of view by challenging conventional wisdom on an issue.
  • Research breakdown: Analyze the takeaways from several current surveys or studies about a trend in your industry. Or summarize an industry report to help your readers understand how the information may affect them.

Stage 3: Your Prospects Are Warm and Ready to Take the Relationship Further

Conversion doesn’t necessarily mean asking for the sale. To illustrate, you might ask the reader to subscribe to your email newsletter so you can nurture the sale via email. However, it’s a myth that blog posts should never contain sales information.

When you’re in business, you’re supposed to ask for the sale. It’s absolutely okay and necessary for you to tell your potential customers how you can help them and why they should buy from you. Focus on attracting and nurturing relationships 80% of the time, but you can focus on conversions with the other 20%.

Here are three types of blog posts that work well for conversions:

  • Call the reader to action: Run a challenge that motivates your readers to take action. You can organize a formal challenge where readers must sign up to participate or an informal challenge designed to foster a sense of community.
  • Invite the reader to enter a competition/giveaway: Promote a product or service by enticing readers to enter a competition by writing no more than 25 words about a given topic.
  • Launch a new product or service: Write a blog post announcing a new product and explain how the product helps your customers.

#3: Re-purpose Published Blog Posts to Create Social Media Marketing Collateral

After your six blog posts are published, break your posts down into smaller chunks you can use on social media. Create graphics, videos, and so on to support each piece of content as you roll it out.

Because you’ve started with blog posts, you can easily re-purpose the content in other formats for use on Facebook, Instagram, LinkedIn, Twitter, and other channels.

From content in each example blog post, you can create social media content chunks such as the following:

  • Why I dropped everything to found a tech startup: Behind-the-scenes video, inspirational quote graphics
  • Create your content calendar in 7 days – Join the challenge: Lead generation ad with downloadable document, live video Q&A for each day of the challenge, Facebook group for challenge participants
  • Small beginnings: Our content tech experiment has begun: Conversion ad with a call to action to purchase, recorded video that demonstrates the product, infographic that shows the product’s value

Creating the Right Amount of Content for Your Prospects

Depending on your product, prospects may take their time to make a purchase, especially if what you’re selling is at a higher price point. In that case, it helps to allow a longer lead time in your marketing campaigns. Your audience’s tolerance for information frequency will determine your lead time.

Conclusion

When you build a social media marketing funnel that supports a goal, you create more targeted and relevant content on both your blog and social media. Also, you can easily re-purpose your blog posts for your social media marketing.

Remember to create content for each stage of the shareholder journey and adjust how much content you post based on your knowledge of your product and audience.

This demonstrates the scalability of business blogging. While you might not see immediate results, over time, you’ll be able to count on a predictable amount of traffic and leads for your business without any additional resource investment — the work to generate that traffic and those leads is already done. There are other reasons businesses might want to blog, they also become great outlets through with marketers can communicate other PR-type important information — things like product releases or event information and press releases. It’s certainly easier to get attention for more company-focused initiatives if you’ve built up your own audience on your own WEBSITE, as opposed to pitching your story to journalists and hoping one of them bites. These are all great side effects or uses of a business blog that must be implemented to ensure an effective marketing and shareholder outreach campaign.

OTC PR Group is a complete financial public relations firm. Our unique and persistent market exposure techniques have consistently motivated the investor/brokerage community to take action on our clients’ stock offerings.

We Deliver Your Message

We will become your “total” Public Relations firm. As a result of our extensive experience with particular client’s needs, we’ve developed programs that meet your specific goals.

Our program affords you the greatest coverage in developing stock support and higher market capitalization utilizing the largest and most popular database providers in the industry who can take positions in your company stock.

These services have proven to help create and maintain strong relationships with a corporation’s investor base, resulting in strong valuations in the marketplace and the establishment of leadership positions for our clients.

Let us  help bring your company to the forefront of the investment community.

For more information on our services contact us today at  561-807-6350

Email: corp@otcprgroup.com

Business Facebook Marketing

Dec 15, 2016 by OTC PR

Change always comes fast in the Social Media Arena, all the tech giants are making big things happen as we move into the next stage of marketing and Business Facebook marketing has been particularly active.

Business Facebook marketing
Business Facebook marketing

Not only did Facebook establish itself as pretty much the only genuine rival to Google’s online dominance but it has also been rapidly cornering the social commerce arena. 

Facebook has established itself as the only genuine rival to Google’s online dominance and it’s rapidly cornering the social commerce arena.

The network’s latest innovations will be where just about every business type can turn Facebook into a valuable marketing tool – one that can even converts leads from inside the app.

Business Facebook marketing looks very different compared to earlier years – at OTCPRGroup we understand the importance of utilizing all the Social Media Solutions that this medium has to offer ! so let’s take a preview at what’s ahead.

Facebook page conversions
The days of Facebook business pages being static profiles are way behind us. Users can now reach out to you directly via Messenger bots, click to buy products and complete a range of other conversion types – all from your business page.
People can book appointments, request quotes, book tickets and order takeaway directly from Facebook pages. So consider 2017 the year where Facebook becomes a genuine social commerce tool, where users go to find brands and buy on the spot.

Facebook Live
The other big Facebook headline this year (from all the way back in April) was Facebook Live. Now anyone on the network can post live videos of themselves or anything around them – and the race is on for brands to dominate Facebook Live first. This medium can be a great way for CEO’s to better communicate their message and news directly to stakeholders.

Messenger chatbots
The biggest news for Facebook advertisers this year is the release of Messenger Platform. Sign up and you can build your own chatbot in a matter of minutes (or longer if you want more functionality).

A lot has been said about chatbots this year and Facebook is among the biggest players in the technology right now. Finally, we have a mobile shopping experience that makes buying products easier on the go – even down to making payments without leaving the Messenger app. Chatbots are the first platform to give us that one-on-one connection with shoppers, providing you with a channel to target consumers with 100% personalised marketing messages – something we’ve been talking about for years.It’s still a new concept for marketers to work with and there have been some early teething problems. BuzzFeed’s ‘live interview’ with Barack Obama comes to mind, where the feed cut out before the president even sat down. However, we’ve also seen a number of success stories this year from brands and publishers of all size who are using Facebook Live to expand their reach and engage with viewers.

Facebook Marketplace
Facebook is looking to create a unique shopping experience on the network with the introduction of Facebook Marketplace. This is where Facebook’s 1.7+ billion users can buy and sell products. The focus is on users finding items in their local area – a kind of digital version of local classified listings.

Of course, you can buy products from anywhere you like – as long as it’s in the UK, US, Australia or Canada. At least for now anyway, but Facebook promises to add more countries in the near future. What we’re really interested in, though, is what Facebook has planned for local retailers and advertising on Marketplace in the future. So stay tuned for news on these two crucial points.

Facebook Workplace
Another new venture for Facebook comes in the shape of Workplace, an enterprise platform that hopes to replace email and make the working day easier for all of us. It’s pretty much Facebook for the workplace with a few extra features chucked in to make communication/collaboration easier.

If you’ve ever used corporate messaging tools like Slack, you’ll know what Facebook is trying to do with Workplace – basically integrate the same concept into its social network.

What’s more important from a marketing perspective is that this is Facebook’s first venture into enterprise software. This puts one foot in the same pool as LinkedIn and Microsoft (who just bought LinkedIn). Plus, Facebook has just announced that companies will soon be able to post job listings on the network. Watch your back, LinkedIn!

This all comes down to Facebook wanting its share of corporate data – something it lacks in comparison to Google, Microsoft and other big rivals. Workplace will aim to fix this, making Facebook more competitive across a wider range of ad channels and bring additional B2B clout to Facebook advertising.

Recommendations from friends
Having your target audience’s friends recommend your business to them is the gold standard of marketing leads – and Facebook wants to make more of this. Soon users will be able to ask their friends for recommendations within a matter of clicks and get advice from their trusty pals.

The idea is their friends will recommend local restaurants, services, events and other businesses in the nearby area. So all those good impressions you make on people can turn into new leads as soon as their friends or family are in need of something similar.

Facebook marketing in 2017 will see the tech giant offer new opportunities to retailers and B2B companies as it expands its reach across the web. 

OTC PR Group not only knows exactly how to use social media to enhance an investor relations platform, we’re constantly tracking the progression and adapting our strategies to our clients’ advantage.

OTC PR Group provides a full suite of investor relation services utilizing modern technologies coupled with long lasting relationships and relationship building processes to develop and maintain interest from your shareholder base. We work to build shareholder value by engaging with key-stakeholders and effectively following up and communicating your message, investment potential and corporate vision to Main Street, Wall Street and the media.

Let us  help bring your company to the forefront of the investment community.

For more information on our services contact us today at  561-807-6350

Email: corp@otcprgroup.com

Social Media Improves Investor Communications

May 25, 2016 by OTC PR

news and media logo

Social Media Improves Investor Communications. Social media usage also improves the company’s information environment. Companies may benefit from developing different approaches to disseminating positive versus negative earnings news.

Conventionally, when a company wants to publicize investor-related information such as an earnings announcement, it would do so by sending a press release to intermediaries such as newswire services, equity research databases, and brokerage firms. A company does not know if or when any of its existing or prospective investors received the information.

With social media platforms such as Twitter, a company can send one or more short messages directly to a known number of followers with a link to a press release on its corporate website. As such, a company can use Twitter to target its news dissemination, increase the speed and flexibility of the news dissemination, and reduce information acquisition costs for its investors and the traditional media outlets that follow it.

Twitter and Facebook are the two most frequently adopted social media platforms for corporations and is highest for customer-facing industries such as meals, retail, books and services and lowest for industrial sectors such as oil and steel.

searchQuarterly earnings-related tweets are the most prevalent type of investor-focused tweets, far outnumbering tweets related to executive turnover, dividends, board of directors, and even new products and customers. The number of firm-quarters with earnings announcements on Facebook is approximately half the number on Twitter, suggesting that the preference for Twitter is even stronger when it comes to earnings news.

Using Twitter, rather than other social media data is advantageous because earnings announcements have been shown to be of first-order importance to investors and the information content of earnings announcements can be controlled more effectively than the information content of other financial disclosures. Also, the precise time that earnings announcements are disseminated through Twitter can be identified.

There can be a significant increase in the mean volume, primarily due to an increase in large trades. Therefore, while social media is commonly viewed as a dissemination channel that provides timely access to information for all investors, the results suggest that larger investors react more quickly to earnings-related tweets.

Studies show that the usage of social media by corporations has grown dramatically over a relatively short period of time, from less than 5 percent of S&P 1500 companies in 2008 to more than 50 percent in 2013. This trend suggests that social media usage for communicating with investors has the potential to become an integral part of many companies’ disclosure policies. The findings show that even in the absence of the Securities and Commission’s approval of social media as a channel for investor communication, companies used it to disseminate a variety of information, including earnings news, board and executive changes, new contracts, and dividends.

Appropriate social media policy for investor communications differs from social media usage for other business purposes, such as marketing campaigns, in which companies often want to generate viral reactions to social media dissemination. At OTCPRGroup we incorporate the latest Social Media Solutions in order to maximize the investor communications. Companies that adopt social media disclosure policies benefit from developing different approaches to disseminating positive versus negative earnings news. Social media usage improves the company’s information environment and it improves investor communications.

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    OTC PR Group is a complete financial public relations firm. Our unique and persistent market exposure techniques have consistently motivated the investor/brokerage community to take action on our clients’ stock offerings.

    We Deliver Your Message

    We will become your “total” Public Relations firm. As a result of our extensive experience with particular client’s needs, we’ve developed programs that meet your specific goals.

    Our program affords you the greatest coverage in developing stock support and higher market capitalization utilizing the largest and most popular database providers in the industry who can take positions in your company stock.

    These services have proven to help create and maintain strong relationships with a corporation’s investor base, resulting in strong valuations in the marketplace and the establishment of leadership positions for our clients.

    WHAT WE DO
    Investor Relations

    We have more than 20 years of experience helping clients navigate a wide range of investor relation issues. Our approach to investor relations delivers action orientated results for our clients including new business contacts, ideas and exposure that can save time and money while delivering the right outcomes. Read more: https://otcprgroup.com/investor-relations/

     

    Corporate Communications

    We help company’s structure and communicate their message to Wall Street through a combination of old school practices and the latest media and marketing methods.  Having extensive experience as past stock brokers in the early eighties, the principles of OTC PR Group are equipped to approach analysts, brokers and portfolio managers in the language they understand. – Read more: https://otcprgroup.com/corporate-communications/

    Social Media Solutions 

    OTC PR Group works in partnership with the leading Social Media Marketing professionals in the industry to develop custom social strategies to achieve the greatest return on investment. Whether you are just getting started or need better results from your campaign, our networks can help. Read more: https://otcprgroup.com/social-media-solutions/

     

    Video Productions

    The reason we encourage clients to incorporate video in investor relation campaigns is that it is simply the most powerful digital marketing tool available. It’s better for recall, it’s more persuasive and search engines love it. A professional interview can draw out plenty of information, which is why the interview format is so effective in relaying information to others. Read more: https://otcprgroup.com/video-productions/

    OTC PR Group provides a full suite of investor relation services utilizing modern technologies coupled with long lasting relationships and relationship building processes to develop and maintain interest from your shareholder base. We work to build shareholder value by engaging with key-stakeholders and effectively following up and communicating your message, investment potential and corporate vision to Main Street, Wall Street and the media.Let us  help bring your company to the forefront of the investment community.

    For more information on our services contact us today at  561-807-6350

    Email: corp@otcprgroup.com

     

    Business Blogging Benefits

    Nov 24, 2015 by OTC PR
    Business Blogging Benefits
    Business Blogging Benefits

    The amazing Business Blogging Benefits!

    If you think about the ways people find your website it will become very clear that blogging can provide a effective strategy to increase traffic. The following methods also drive traffic but lets consider how they stack up:

    People can type your name right in to their browser, but that’s an audience you already have. They know who you are, you’re on their radar, and that doesn’t help you get more traffic on top of what you’re already getting.

    You could pay for traffic by buying an email list (not recommended), blasting them, and hoping some people open and click through on the emails. But that’s expensive and, you know. Not legal.

    You could pay for traffic by placing tons of paid ads, which isn’t illegal, but still quite expensive. And the second you run out of money, your traffic stops coming, too.

    So, how can you drive traffic? In short: blogging, social media and search engines. Here’s how it functions. Think about how many pages there are on your website. Probably not that many, right? And think about how often you update those pages. Probably not that often, right? Well, blogging helps solve both of those problems. Every time you write a blog post, that’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search. That’s one more ping to Google and other search engines that your website is active and they should be checking in frequently to see what new content will surface.

    Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share via — Twitter, LinkedIn, Facebook, and Pinterest — which helps expose your business to a new audience that may not know you yet. Blog content also helps keep your social media presence going and your blog can serve as that repository of content. You’re strengthening your social reach with blog content and driving new website visitors to your blog via your social channels. So, the first benefit of blogging? It helps drive new traffic to your website and works closely with search engines and social media to do that.

    Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads.

    Just like every blog post you write it is another indexed page, each post is a new opportunity to create new leads. The way this works is really simple: Just add a lead generating call-to-action to every blog post. Often, these calls-to-action lead to things like free whitepapers, free fact sheets, free webinars, free trials … basically, any content asset for which someone would be willing to exchange their information. That is how you turn that traffic coming to your blog into leads for your company.

    The best business blogs answer common questions their leads and customers have. If you’re consistently creating content that’s helpful for your target customer, it’ll help establish you as an authority in their eyes. This is a particularly handy tool for Sales and Service professionals. Can you imagine the impact of sending an educational blog post you wrote to clear things up for a confused customer? Or how many more deals a salesperson could close if their leads discovered blog content written by their company? “Establishing authority” is an important metric. Because at the end of the day, that’s what many of your blog posts are. Think about the sales enablement opportunities blogging presents:

    • If prospects find answers to their common questions via blog posts written by people at your company, they’re much more likely to come into the sales process trusting what you have to say because you’ve helped them in the past — even before they were interested in purchasing anything from you.
    • Prospects that have been reading your blog posts will typically enter the sales process more educated on your place in the market, your industry, and what you have to offer. That makes for a far more productive sales conversation than one held between two relative strangers.
    • Salespeople who encounter specific questions that require in-depth explanation or a documented answer can pull from an archive of blog posts. Not only do these blog posts help move the sales process along more swiftly than if a sales rep had to create the assets from scratch, but the salesperson is further positioned as a helpful resource to their prospect.

    Blogging does — largely through search engines help you drive site traffic and generate new leads. If you sit down for an hour and write and publish a blog post today. Let’s say that blog post gets you 75 views and 7 leads. You get another 50 views and 5 leads tomorrow as a few more people find it on social media and some of your subscribers get caught up on their email and RSS. But after a couple days, most of the fanfare from that post dies down and you’ve netted 150 views and 12 leads.

    It’s not over. Business Blogging Benefits

    That blog post is now ranking in search engines. That means for days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post. So while it may feel like day one or bust, in reality, blogging acts more like this:

    The effort you put in yesterday can turn into hundreds of thousands of views and leads in the future. In fact, about 70% of the traffic each month on most blogs comes from posts that weren’t published in the current month. They come from old posts. Same goes for the leads generated in a current month — about 90% of the leads we generate every month come from blog posts that were published in previous months. Sometimes years later.

    This demonstrates the scalability of business blogging. While you might not see immediate results, over time, you’ll be able to count on a predictable amount of traffic and leads for your business without any additional resource investment — the work to generate that traffic and those leads is already done. There are other reasons businesses might want to blog, they also become great outlets through with marketers can communicate other PR-type important information — things like product releases or event information and press releases. It’s certainly easier to get attention for more company-focused initiatives if you’ve built up your own audience on your own WEBSITE, as opposed to pitching your story to journalists and hoping one of them bites. These are all great side effects or uses of a business blog that must be implemented to ensure an effective marketing campaign.

    OTC PR Group is an investor relations firm specializing in comprehensive programs for micro-cap, small-cap and mid-cap public companies increase stock visibility in a range of industries. We combine knowledge of capital markets communications, and an unparalleled reputation for integrity and client service with evolving industry best practices to design and execute investor relations programs that help deliver long-term shareholder value.

     

    Address: 1825 NW Corporate Blvd.Suite #110 Boca Raton FL. 33431

    Phone: 954-821-2609
    Email:corp@otcprgroup.com

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