The Benefits of Digital Advertising for Public Companies

Digital advertising offers a wide range of benefits for public companies, including:

Digital Advertising Public Companies.

1. Greater Reach: Digital advertising provides a platform for companies to reach a broader audience than traditional advertising methods. With billions of people online worldwide, digital advertising allows companies to reach millions of potential customers with a single campaign.
2. Better Targeting: Digital advertising offers advanced targeting capabilities, enabling companies to tailor their message to specific demographics, interests, and behaviors. This targeted approach can increase the effectiveness of campaigns and drive better results.
3. Cost-Effective: Digital advertising is often more cost effective than traditional advertising methods. Companies can run ads on social media platforms and other websites for a fraction of the cost of television or print ads.
4. Measurable Results: Digital advertising allows companies to track their campaigns in real time and measure the success of their ads. This information can help companies refine their campaigns, optimize strategies, and drive better results.
5. Enhanced Engagement: Digital advertising offers more interactive and engaging ad formats, such as video, interactive ads, and rich media ads. These formats can increase engagement and generate higher levels of brand awareness and customer loyalty.
6. Increased ROI: By combining the benefits of greater reach, better targeting, and measurable results, digital advertising will generate a higher return on investment (ROI) than traditional advertising methods.

Overall, digital advertising provides an effective and efficient way for public companies to reach their target audiences, generate brand awareness, and drive revenue growth.

Digital Advertising Public Companies:

At OTC PR Group, our experienced creative teams and partners start with a big idea or a well-told story about your company. We make sure your story connects your company’s vision of the future.

We do this through a feedback loop that helps refine and improve your story through user analytics. Learn more about Digital Advertising for Public companies:

What did we learn from SEO and COVID-19?

A behavioral analysis of search shifts using real GSC data for SEO and COVID-19

We analyzed how searcher behavior shifts during the COVID-19 crisis has impacted different industries. Using our extensive pool of Google Search Console data, we analyzed the clicks, impressions, CTR, and position of keywords from 4800 domains to get valuable insights into which industries have profited, and which have lost out. 

The COVID-19, a global pandemic, is unlike anything that most of us have experienced. Lives are threatened, but the very way we work and exist has changed rapidly, and average daily life has reached a whole new level of strangeness.

As many of us adjust to working and functioning fully from home, most of our wants and needs can only be satisfied via digital channels and virtual spaces. We are all seeking outlets of entertainment, social interaction, fitness, grocery shopping, and education quickly and reliably without having to leave our homes.

The home office is not my natural environment, nor is it my preferred one, but obviously, those preferences don’t matter anymore when others’ health hangs in the balance. 

SEO and COVID-19

Working in the digital marketing or SEO industry should be a massive advantage as we witness the world to move offline to online exclusively. However, knowing to uplift online traffic means little if that business can’t operate anymore. 

This ongoing uncertainty and turbulence are evident with the enormous changes in searcher behavior and consumer demands we witness right now. We must understand and adhere to these shifts as we move forward and rapidly adopt digital strategies for our businesses to survive.

Due to the increased online-activity and dependency on reliable search results, SEO and website optimization are now an important marketing channel. Still, it can also ultimately become a defining factor in whether a business survives. Proper SEO helps assure our information is factual, well-represented, and that websites are technically capable of search engines and users. In doing so, we can ensure that we are prominently ranked for search queries.

Takeaways and advice for positively impacted industries

COVID-19 and SEO Steps:

Use increase impression data as an interpretive sign for which products to restock online as a priority.

Keep a close eye on the new keywords rising in impressions and clicks, as these are clear indicators of trending topics that your domain may already be ranking. Even if it’s a low position yet relevant placement, you can pipeline these to editorial teams and work to rank highly for those keywords as fast as possible.

Invest time analyzing your search snippets and seeing how you can best stand out to drive more clicks. There aren’t many industries that have been positively impacted, so the competition is fierce, and standing out more in the SERPs is a must. To improve your search snippets, you can test providing better copy, apply Structured Data for rich snippets, and structured content for Featured Snippets to secure traffic for your rankings.

Create fantastic online services and resources that keep people active, productive, and happy!

Final thoughts

SEO and COVID-19 analysis of organic search impressions provides an in-depth and reliable understanding of what is taking place in search during the current crisis. People rely on search to discover information and facts about the crisis, but more importantly, search helps people fulfill the needs they can no longer meet offline and in person.

Whether your business stands to be positively impacted by the crisis or scaled-down due to lack of ability to operate, we digital marketers and SEO practitioners have to ensure our website and content make a positive contribution to the current situation. By building enriched online experiences, resolving worries and uncertainties with informational content, targeting and solving upcoming topics, creating happy distractions, and adapting our services and products for the stay-at-home period, we can help make dealing with this crisis a little easier.

At OTC PR Group, we provide a full suite of investor relations services utilizing the latest web and SEO solutions coupled with relationship building processes to develop and maintain interest from your shareholder base. We work to build shareholder value by engaging with key-stakeholders and effectively following up and communicating your message, investment potential, and corporate vision.

Investor relations is all about grabbing attention and creating an audience.  OTC PR Group networks with only the “Top Rated” service providers and advertising partners, including our In house and external newsletter publishers, social media specialist, editors, analysts, research writers, and video talk show producers, are utilized in our corporate outreach visibility programs.

Working closely with our clients and professional network partners in conjunction with our newsletter publishing sites, we can create and implement marketing and advertising programs that deliver high impact exposure campaigns.

3 Ways To Fund Your Business

A well-organized, professional Investor Relations and Broker Network Program can help provide ways to fund your business, build the familiarity your company needs in order to get its share of attention and increase the liquidity in your company stock.

Finding ways to fund your business still remains a difficult task even though in recent years a number of platforms have been developed to help new entrepreneurs.

New technological advancements have opened up many new avenues to launch and fund budding enterprises. To succeed in this process, you have to find ways to fund your business and get noticed by those who want to provide financing in exchange for a stake in your new company.

Online Fundraising Platforms

The past few years have given birth to virtually countless online fundraising platforms. They have become highly popular with sophisticated and accredited individual investors, angels, and even banks and funds looking for new ways to deploy capital.

The major platforms run from peer-to-peer lending sites that offer business loans to donation-based, debt and equity crowdfunding portals.

For donations, you can try Kickstarter or Indiegogo. For equity crowdfunding platforms the most popular platforms are the following:

•AngelList

•Seedinvest

•StartEngine

•CircleUp

•Wefunder

Even if you don’t use online platforms to raise all the money you want, they can be extremely effective for getting noticed. The key is finding the right match in a platform for your venture and needs, as well as being realistic about what it will take to make a campaign work.

Social Media

Social media can be your best friend when looking for ways to fund your business. Whether engaging in it or not: social media isn’t going anywhere any time soon. Implementing the right social media solutions is paramount for any successful marketing program. It’s a digital world out there, and with hyper-connectivity comes new technological ways to keep us socially linked. As a lean startup or solo entrepreneur looking to test the market, gain traction, and attract investors, social media makes it easy to be discovered and is still one of the most cost-effective methods of reaching others.

You can take an inbound approach with your own posts and updates, or take a more active approach with collaborations and leveraging sponsored posts or influencers.

Direct messaging can be a powerful tool when searching for ways to fund your business. If you can get the social profile handles of well-fitting investors, it might only take one great message to connect with the capital your startup needs. If this sounds like a fit for you, check out LinkedIn contact information for the top 50 angel investors based on investment volume.

In the event you need VCs you can always go to Crunchbase and research for those investors that are actively investing in your industry.

When it comes to social media, here are the most popular channels and how to use them:

•LinkedIn for cold messages or to seek quality introductions to pass the social proof with guarded investors such as Venture Capital investors. LinkedIn Premium is totally worth for unlocking certain features.

•Facebook for meaningful relationships after you have been able to meet with an investor once or twice. It is critical to building a relationship to generate trust.

•Twitter for thoughtful conversations and engagement with relevant information shared by the investor

Ways To Fund Your Business try Attending Events

Success in business and fundraising is all about visibility, getting noticed by the right investors, who you know, and who knows you. Attending events is a great way to achieve this. Try to find out who is attending the event ahead of time and schedule meetings to be productive.

This can be pitch nights for presenting your own opportunity and meeting active investors who are there, engaging in coding marathons, or simply getting out to organized networking functions and industry trade shows.

If you are operating an early-stage company, you may want to consider attending any of the following events:

•WebSummit

•Money2020

•TechCrunch Disrupt

•SXSW

•Collision

To get ahead of the competition and take a more passive route, consider attending other events where your investors are likely to be. Think sporting events, charity fundraisers, film festival and yacht shows.

Our experience has shown that a properly coordinated outreach program can attract venture capital and increase awareness. At OTC PR Group we’re experts in investor relations and figuring out what message you want to convey, who you want it to reach, and then executing a successful program to effectively relay that information.